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Marketing doesn't Have to Be A Drag

Remember, all books begin as creative projects and end up a product.
And like all products, the key to sales is effective marketing. You have to let readers know about you and your work.
You don't just want book buyers, you want fans. Fans will stick with you for your entire career. Marketing is the best way to connect and build valuable relationships. To do that, you need a plan, a system and the right tools to help you manage it all. Below are some free resources along with a list of our favorite tools and services.

Which Marketing Services Do You Need to Build or Enhance Your Author Platform?

EMAIL MARKETING

Image by Franck
 

While having a social media presence is important, there's nothing better than having direct access to your readers. Email marketing is the most reliable way to let them know about your latest releases, author events and special promotions. It's also a great way to get them to know you as an author. Browse our favorite resources for email marketing below.

GetResponse

Get Response is an email marketing service.

 

Why we LOVE IT:

It can help authors easily create:

- professional looking emails

- professional landing pages

AND it provides:

- performance analysis of each campaign

- accurate customer/reader targeting so you can generate more leads and increase conversions to book sales
 

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